Our Mission
To connect people with the best of their region by crafting premium honey and curating exceptional local products — supporting passionate beekeepers, celebrating regional identity, and inspiring pride in local goodness.
We exist to elevate the experience of giving, sharing, and enjoying honey and artisan foods — with every jar, hamper, and gift telling the story of place, people, and purpose
Our Vision
To be New Zealand’s leading purveyor of premium local honey, honey-based gifts, and curated regional experiences — celebrating the richness of our land through authentic, small-batch products.
We champion outstanding local beekeepers and artisans, proudly connecting communities with the best of their region. Whether gifting, exploring, or indulging, our discerning customers enjoy handcrafted honey and hampers that honour provenance, sustainability, and the spirit of local.
Together with the locals, we celebrate local.
What does Be. Local do?
Be. Local honey collective sources only pure, raw local honey (including from our own hives) and then distributes it within the region it was harvested. So Otago honey is sourced from Otago and sold in Otago. Canterbury within Canterbury, Auckland within Auckland.
Our competitors buy the cheapest honey from anywhere and everywhere, mix it all together and dump it nationwide on the shelves at prices which our hardworking, multi-generation beekeepers simply can’t sustain, and we are here to fix that.
Our goal is to ensure we only source from good local beekeepers and then put their pure, unblended honey on local shelves in our iconic glass jars, under our trusted label. No more trucking across country, no mass blending, no mixing. Just pure, raw, local honey.
So when you see our brand, you know that the product was sourced locally nearby. And with a flying radius of around 5km- who knows! The honeybees might have even come visit your very garden, and the honey you’re eating might be some of your own sweet nectar!